Coming up with LinkedIn content shouldn’t feel this hard

Most business owners don’t struggle with LinkedIn because they lack expertise.

They struggle because coming up with LinkedIn content feels harder than it should.

One post is rarely enough, but that doesn’t mean you need to keep starting from scratch.

This guide shows you how to turn one idea into multiple LinkedIn posts, so you always have content ideas at your fingertips and never feel stuck wondering what to post next.

Hello! I'm Sarah Tomlinson

’m Sarah, founder of Squish Marketing, with over 20 years’ experience helping business owners use LinkedIn properly for their business — not just to post, but to make it easier to stay visible without constantly thinking, planning, or starting from scratch.

Not just to post, but to make it easier to stay visible without constantly thinking, planning, or starting from scratch.

I work hands-on with clients every week, helping them turn scattered ideas into a repeatable LinkedIn content system that actually works in the real world.

Repetition is a big part of that.

I help business owners reuse the same core messages in different, useful ways so content feels fresh, ideas come more easily, and the right people keep paying attention.

That’s exactly what this guide will help you do.